Because your brain is tricking you and can make you believe anything...
Cogitowl helps you understand before believing and to develop your critical thinking skills.
Let me explain.
Our brain is constantly being challenged.
To work quickly, it takes mental shortcuts.
Effective? Yes.
Reliable? Not always.
And it's mistaken... quite often.
👉 Say hello to cognitive biases.
They influence our decisions and judgements on a daily basis, whether in the middle of a strategic meeting or when doing your shopping.
I'll give you two examples.
The status quo bias pushes organisations to prefer maintaining the existing situation rather than changing, even when the data indicates that change is necessary.
Status Quo Bias
Kodak lost more than $25 billion in market capitalisation in less than ten years by refusing to migrate quickly to digital.
Anchoring bias
Anchoring bias means that our judgement is strongly influenced by the first bit of information we encounter. In this case, an initial price displayed as a reference.
€15 → €9: the crossed-out price creates the illusion of a bargain, even when €9 is the normal price.
And what about Cogitowl in all this?
Ideal for practising critical thinking tools on real-life cases.
To establish good habits. But be patient, it's still under construction.
Talks
To raise awareness and share the basic tools of critical thinking.
Complementary services to help your collaborators better analyse information, limit cognitive biases and improve the quality of decisions.
Interactives workshops
Ressources
Let's get in touch
